Promoting your Profile

How do I promote my profile?

Everything you need to get started is now available in the Walker App. From the home screen:

  • Open the Main Menu in the top left corner →
  • Tap "My Profile" →
  • Tap "Promote"

From here, you'll be able to share your profile to several popular social platforms or you can tap "Copy link to your profile" to copy a sharable link to your public profile. Pet Parents can book you directly from this link and you'll automatically be listed as their Preferred Walker. You'll also receive a Referral Bonus once the Pet Parent has completed their first service!

NOTE: Please be aware that these are third party platforms for which Wag! is not responsible. Third party platforms have their own terms of use, privacy policies and other rules and guidelines, which may change over time and which users should independently review.    


Nextdoor is a social platform centered around neighborhood communities. Many users use their platform to recommend and discover local businesses. 

You can create an account as an individual or as a “Neighbor for hire”. Nextdoor has restrictions on promoting your business with an individual account, so if you choose to join as an individual, make sure to follow their promotion rules listed here

If you choose to create an account as a “Neighbor for hire”, neighbors will be able to easily find you when they search for pet caregiver services. They can also recommend you, which will allow other members to find your Business page in the Nextdoor Businesses section. Information about what you can and cannot post from your Business page can be found here


For detailed information on how to promote your business on Craigslist, click here.

Craigslist is a web-based advertising platform. Users can search for items, services, housing, etc. Individuals may create posts for free with or without an account. Information about posting without an account can be found here

While most Craigslist postings are free, there are a few scenarios in which you may be asked to pay a fee.

Google My Business

Google My Business is an accessible business promotion tool which allows users to promote their website/business on Google Search and Google Maps. 

When users create a Business profile, they can link directly to their online Wag! profile. Business profiles also give users an online presence so that potential clients can search for their business on Google. More information can be found here.

Google Ads

While Google My Business is an accessible platform that allows users to list their business on Maps and Google Search, Google Ads is a paid advertising platform that can attract more visitors and new clients to their Google My Business website or public Wag! profile. 

Google Ads can display your ad when people search online for services like dog walking, sitting and boarding. Generally you will only pay when users engage with your ad. 

Information about advertising with Google can be found here

Other Promotional Materials

Many Pet Caregivers create and personalize printable flyers that they post around their neighborhood. They also post unprinted, PDF versions of their flyer online. 

By navigating to your profile, and then tapping “Promote,” “Promotional Materials,” and “Download Flyers,” Pet Caregivers can choose to get an email with a PDF of a sample flyer. Feel free to personalize the flyer however you like to promote your own business!

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