Setting Your Rates

What is Dynamic Pricing?

To best support the Pet Caregivers using Wag!, we’ve created the Dynamic Pricing feature, which allows Pet Caregivers to set their own rates as business owners. Dynamic Pricing is the ability for Pet Caregivers to set their own rates for services and “extras” such as the additional dog and weekly walk surcharges. 

Can I set my own rates?

Yes, Dynamic Pricing will allow you, as an independent business owner, to set your own rates for services completed through the Wag! platform. Pet Caregivers are able to set their own pricing for:

  • 20, 30, and 60 minute Walks
  • Overnight Care (per night)
  • Additional dog fees
  • Weekly Walk surcharges
  • Drop-Ins
  • Digital & In-Home Training sessions

How do I set my own rates?

You can update your rates or "Service Pricing" at any time by tapping “Change Bid” in the Walk Details of an available service. From here, you can adjust your pricing to whatever you believe is fair. You can also adjust your pricing at any time; any adjustments you make will not affect services that you have already booked with a Pet Parent. If you increase a rate after booking a service, you will still receive your initial bid as the service payout, not the new rate.

How do I bid on a service?

You can change your “bid” or pricing at any time before opting into a service. Once you submit your bid by opting into the service, the pricing for that service cannot be changed. After you request a service, no further action is required. If you are matched to the Pet Parent, you will be notified and the service will appear on your “Booked” tab. 

Am I setting the payout amount or the cost of the service?

When you set your rates in the app, you are setting your desired payout for the service. You will see what the Pet Parent will pay for that service directly below your set rates.

Can Pet Parents still tip?

Yes, Pet Parents are still able and encouraged to tip. The tip percentage is calculated from the total cost to the Pet Parent.

What does “Average price in my area” mean?

The “Average Price” is the cumulative average price that other Pet Caregivers in your area are charging for the same service type. The “Average Price” is only a suggestion; you are free to set your rates how you wish. Please note that out-of-range pricing may affect Pet Parents’ demand for your services.

What is a “Weekly Walk Surcharge?”

The Weekly Walk Surcharge is the additional payout you will receive per service on a Recurring Schedule.

Payments & Stripe Connect

How much do I get paid?

The payment for each service is listed under the service in the Available Walks Feed. You receive the posted amount plus 100% of any tips you receive from Pet Parents.

When do I get paid?

Payments are processed every Wednesday and paid out every Friday. The pay cycle is Tuesday through Monday, so for all walks completed on or after Tuesday, the payment will appear in the following pay cycle. If you'd like to receive a payment sooner (and you're eligible), you can utilize the Instant Pay feature via the "Earnings" tab in the Pet Caregiver App.

How do tips work?

Pet Caregivers receive 100% of any tips they receive from Pet Parents. Pre-set tips can be adjusted after completion of the service based on the satisfaction of the Pet Parent. Please note that setting pre-set tips is a temporary function due to the circumstances surrounding COVID-19. Tips are not guaranteed.

What is Stripe Connect?

Stripe Connect is the platform that allows Pet Caregivers to be paid for the services they offer on Wag!.

How do I set up Stripe Connect?

When you log in to the Wag! App for the first time, you will be prompted to set up a new Stripe Connect account. To set up your Stripe account:

  1. After your application is approved, you’ll receive an email from Wag! that will prompt you to download the Pet Caregiver app. Tap on the link to download the app →
  2. Create a password →
  3. Download and Install the Wag! Pet Caregiver app →
  4. Tap on the Wag! Pet Caregiver app icon to open it →
  5. Log in. You’ll see a prompt to set up a new Stripe Connect account →
  6. Confirm that your email address and phone number are correct →
  7. Verify your phone number →
  8. Fill out your banking information, using the info for the account through which you wish to receive payments.

Troubleshooting Stripe

If you are having trouble adding your info to Stripe in the Pet Caregiver App, you can access your Stripe account directly by navigating to one of the following links on a web browser: 

How do pay periods work?

A pay period starts on a Tuesday and ends the following Monday. Earnings accrued during that pay period will be paid out to your bank account on the following Friday (4 days after the pay period ends). You may also be eligible for Instant Pay!

How do I change my banking information in Stripe Connect?

  • In the Walker App, go to the "Earnings" screen →
  • Tap the three dots in the upper right corner →
  • Tap "Sign into Stripe" →
  • You’ll then be taken directly to your dashboard, where you can edit your personal and banking information.

How can I see a list of all the payments to my bank account?

In the Pet Caregiver app, go to the "Earnings" screen, tap the three dots in the upper right corner, then tap "Sign into Stripe." You’ll then be taken directly to your dashboard, where you can view your payment history.

I'm not able to log in to Stripe or I'm getting a Stripe error message; what should I do?

Please contact the Stripe support team here.

Why does my Stripe Connect Dashboard read $0 balance even though the Walker App says I have a positive balance?

The "Earnings" screen in the Pet Caregiver App always reflects the most recent and updated information. The Stripe Connect Dashboard will read $0 balance until Wednesday, right after the pay period closes. After the payment has reached your bank account, the Dashboard will reset back to $0. If at any point in the pay period you'd like to check the amount of your next payment, please visit the "Earnings" screen in the Pet Caregiver App.

2021 Tax Document e-Delivery

Am I eligible to receive a 1099?

To be eligible to receive a 1099, Pet Caregivers must have used Wag! to earn at least $600 in the 2021 calendar year. If you did not earn at least $600, you will not be eligible to receive a 1099. You can see your income from 2021 in the Wag! for Pet Caregivers App:

  • From the home screen, tap “Earnings” →
  • Tap "View past payments" →
  • Tap “Completed by year”

How do I receive my 1099?

If you're eligible to receive a 1099, it will be available as early as January 7th, 2022, and no later than January 31st, 2022. Once it’s available, you can access it via the Wag! for Pet Caregivers App:

  • From the home screen, tap “Earnings” →
  • Tap "Stripe" and sign in to Stripe →
  • Tap “Tax Documents”

Why do I have to consent to receive my 1099 digitally via Stripe?

By default, IRS regulations require that tax documents are physically mailed. If you would like to receive your 1099 digitally via Stripe, your consent is required by those regulations.

Do I have to download my 1099 from Stripe?

No. Receiving your 1099 digitally is optional, though is the most convenient and immediate option to receive it. If you do not consent to receiving your 1099 digitally via Stripe, your 1099 will be mailed to you. As early as January 7th, 2022, and no later than January 31st, 2022, visit the Stripe dashboard in the Wag! for Pet Caregivers app to consent and download your 1099.

I consented to electronic delivery of my 1099, but changed my mind; what do I do?

If you opted in to receive your 1099 digitally, but would now like it to be mailed to your physical address, please visit and click “Contact Support.”

Will I receive a 1099 if I made less than $600?

No. 1099 tax documents are only produced for Pet Caregivers earning $600 or more for the year. You can see your income from 2021 in the Wag! for Pet Caregivers App:

  • From the home screen, tap “Earnings” →
  • Tap "View past payments" →
  • Tap “Completed by year”

How do I see previous years’ 1099s?

Previous years’ 1099s will be available in the “Tax Documents” tab of the Stripe dashboard as early as February 2022. If you don’t see it at that time, please check back later.

Stripe Connect Troubleshooting

If you are experiencing issues and/or crashes while attempting to access Stripe Connect in the Wag! Walker App, please navigate to the applicable URL below from your mobile device to complete the flow:

  • Access an account (edit your existing Stripe Connect account / verify your information)
  • Create an account (create a new Stripe Connect account if you haven't set one up already with Wag!)

You will need to sign in with your Wag! Walker credentials to create and/or access your Stripe Connect account. If you're still experiencing issues, visit Stripe's Help Center, or contact them directly.

* Note, you cannot sign into Stripe directly with your Wag! credentials, so you will either need to access Stripe via the app or from the link above.

Instant Pay

What is Instant Pay? How quickly can I get my payment?

Instant Pay allows eligible Pet Caregivers to instantly send money they’ve earned using the Wag! platform to an eligible debit card. A payment initiated with Instant Pay typically appears in the associated account within 30 minutes, but may take longer depending on your bank’s processing time. A 3% fee is deducted from each Instant Payment.

Note: Payments are reviewed, which may result in delays or funds being frozen or removed from your account. The standard weekly payment is still available for no fee. 

Am I required to use Instant Pay?

No. If you choose not to initiate Instant Pay, you will receive standard weekly payments, which are processed every Tuesday and paid out every Friday.

How do I sign up for Instant Pay?

You do not need to sign up for Instant Pay; you will, however, need to add a debit card to your Stripe account to use Instant Pay. 

Note: Adding a debit card to your Stripe account will default Stripe Instant Pay AND weekly payments to that debit card. To have your weekly payouts sent to your bank account, you need to have only ONE debit card and ONE bank account set up in Stripe. Pre-paid debit cards are not supported at this time. 

Is there a fee for Instant Pay?

The Instant Pay fee is 3% of the eligible payment amount, with a minimum fee of $1.99 and a minimum total payout of more than $1 (your "total payout" is the amount earned minus the Instant Pay fee). You will be able to view your “Total Payment” (the amount of money eligible for Instant Pay minus the fee) before requesting to initiate Instant Pay. 

Note: Payments are reviewed, which may result in delays or funds being frozen or removed from your account. Your standard weekly payment is still available for no fee. 

Am I eligible to use Instant Pay?

To be eligible for Instant Pay on the Wag! platform, Pet Caregivers must (1) have been activated on the Wag! platform at least 30 days prior to the payment initiation, (2) completed at least 10 services via the Wag! platform, and (3) have successfully received at least one standard weekly payment through Stripe. Additionally, Pet Caregivers must be in good standing on the Wag! platform (not suspended or deactivated). Instant Pay requests can be initiated for amounts greater than the minimum fee amount ($1.99) to an eligible debit card on the Pet Caregiver's Stripe account. Note that it can take up to 7 business days for requirements met to reflect on your Wag! account.

I didn’t see my payment immediately, what should I do?

When you successfully initiate an Instant Pay transaction, the status “Processing” will be displayed next to the Instant Pay symbol in the "Payments" screen on your app. When the transaction is successful, the status will be updated to “Completed.” If it has not been updated to “Completed” within 30 minutes, please be patient, as bank processing times may vary. If the transaction is marked as “Completed,” but you do not see the money appear in your account, please contact your bank.

When contacting your bank about a payment sent to your debit card, please note that money will appear as an original credit transaction (OCT), not an ACH or direct deposit.

Note: Payments are reviewed, which may result in delays or funds being frozen or removed from your account.

When can I initiate instant pay?

Instant payments can be initiated 24 hours a day, 365 days a year.

Why do standard weekly payments arrive slower than Instant Payments?

Standard weekly payments are processed using ACH bank processing, which typically takes 1-3 business days to appear in your account. Instant Pay is processed using a debit card, which allows the money to appear in your account more quickly.

Note: Payments are reviewed, which may result in delays or funds being frozen or removed from your account.

How do I know if my debit card is eligible for Instant Pay?

Most debit cards from major banks are supported, and more bank debit cards are being added over time. Please contact Stripe if you have a question about whether your debit card is supported.

Why is the eligible Instant Pay amount different from the displayed standard weekly amount?

A pay period starts on a Tuesday and ends the following Monday. Earnings accrued during that pay period will be transferred to your bank account on the following Friday (4 days after the pay period ends). Instant Pay can include funds outside of a standard pay period. You will be able to keep track of what services are included in a payment (whether a standard weekly payment or an Instant Payment) via the "Past Payments" screen in the Walker App.

Cancellation Fees

Will I receive a cancellation fee?

  • You will receive a cancellation fee for a cancelled Walk or Drop-In if the Pet Parent cancels the service less than 1 hour before the scheduled Start Time and you have already hit “On My Way.”
  • You will only receive a cancellation fee for Overnight Care (Sitting or Boarding) if the Pet Parent cancels within 24 hours of the scheduled Start Time.
  • You will only receive a cancellation fee for In-Home Training if the Pet Parent cancels within 24 hours of the scheduled Start Time. There are currently no cancellation fees issued for Digital Training Services.
Referral Bonuses

What is a Referral Bonus and how do I earn one?

From the Main Menu of the Pet Caregiver app, tap "Refer & Promote" and select "Refer Pet Parents." From here, you can send $5 in Wag! Credits to new Wag! Pet Parents and in return, you'll receive a $20 addition to your payout for each Pet Parent who completes their first service on the Wag! Platform.

Payment Discrepancies

When is the pay cycle?

The pay cycle is Tuesday through Monday and payments are issued on Friday. For all walks completed on or after Tuesday, payment will appear in the following pay cycle.

What do I do if I'm missing a payment or a tip?

If there are any issues with your payments, please submit a Payment Discrepancy form. If you do not know the Walk ID, enter "0."

The service was for multiple pets, but I was only paid for one; how do I get this corrected?

If you completed a service for two dogs but believe you were only paid for one, please submit a Payment Discrepancy form. If you do not know the Walk ID, enter "0."

More About the App

2022 Olympic Walks

What is the Wag! 2022 Olympic Walks Event?

Join us as we celebrate the 2022 winter Olympics! From February 4 - 20, 2022, you can walk your way to new profile badges. Every Pet Caregiver on the Wag! Platform is eligible. Walk 5 miles between Feb 4 and Feb 20 to earn a Bronze badge, walk 10 miles for Silver, and walk 15 miles for Gold!


Please note there is no cash prize. This is a limited time offer. Walks must be completed by 7PM PST February 20, 2022 to be eligible. Please allow up to 14 days for badges to be applied to your profile.

Increasing your Profile Strength

How do I increase my Profile strength?

Your profile strength score represents how thorough your profile is, which may affect how likely you are to attract new pet parents.  To increase the strength of your profile:

  • Set your profile to "public" so you can share it with potential Pet Parents
  • Keep your status up-to-date (Android only)
  • Update the services for which you're available
  • Update your Catchphrase
  • Update or verify your Specialties and Home Info
  • Include photos in your Photo Gallery
Incident Resolution Guidelines


What are Recommendations?

Recommendations are written statements from Pet Parents (friends, family, previous clients, etc.) that appear on your public Walker Profile. The more Recommendations you earn, the higher your Walker Score will be!

How do I request Recommendations?

From the Main Menu of the Walker App, select the “Recommendations” Tab, or from "My Profile," scroll down to the “Recommendations” tab. From here, you can send an in-app message to previous Wag! clients or a text message to your contacts asking for their Recommendation. Be sure the Pet Parent is using their mobile device and the most up to date version of the Wag! App.


How does a Recommendation affect my Pet Parent Favorability?

Every Recommendation you receive positively affects your Pet Parent Favorability. The more Recommendations you have, the higher your Favorability will be. The number of Recommendations you receive will also be reflected on your public profile for Pet Parents to see.

How many Recommendations can I have? How many can I request?

You can request as many Recommendations as you’d like. There is also no limit to the amount of Recommendations you have on your profile.

Are my Recommenders required to create a Wag! account?

Yes; an account is required to verify the person's identity and prevent fraudulent Recommendations.

Promoting your Profile

How do I promote my profile?

Everything you need to get started is now available in the Walker App. From the home screen:

  • Open the Main Menu in the top left corner →
  • Tap "My Profile" →
  • Tap "Promote"

From here, you'll be able to share your profile to several popular social platforms or you can tap "Copy link to your profile" to copy a sharable link to your public profile. Pet Parents can book you directly from this link and you'll automatically be listed as their Preferred Walker. You'll also receive a Referral Bonus once the Pet Parent has completed their first service!

NOTE: Please be aware that these are third party platforms for which Wag! is not responsible. Third party platforms have their own terms of use, privacy policies and other rules and guidelines, which may change over time and which users should independently review.    


Nextdoor is a social platform centered around neighborhood communities. Many users use their platform to recommend and discover local businesses. 

You can create an account as an individual or as a “Neighbor for hire”. Nextdoor has restrictions on promoting your business with an individual account, so if you choose to join as an individual, make sure to follow their promotion rules listed here

If you choose to create an account as a “Neighbor for hire”, neighbors will be able to easily find you when they search for pet caregiver services. They can also recommend you, which will allow other members to find your Business page in the Nextdoor Businesses section. Information about what you can and cannot post from your Business page can be found here


For detailed information on how to promote your business on Craigslist, click here.

Craigslist is a web-based advertising platform. Users can search for items, services, housing, etc. Individuals may create posts for free with or without an account. Information about posting without an account can be found here

While most Craigslist postings are free, there are a few scenarios in which you may be asked to pay a fee.

Google My Business

Google My Business is an accessible business promotion tool which allows users to promote their website/business on Google Search and Google Maps. 

When users create a Business profile, they can link directly to their online Wag! profile. Business profiles also give users an online presence so that potential clients can search for their business on Google. More information can be found here.

Google Ads

While Google My Business is an accessible platform that allows users to list their business on Maps and Google Search, Google Ads is a paid advertising platform that can attract more visitors and new clients to their Google My Business website or public Wag! profile. 

Google Ads can display your ad when people search online for services like dog walking, sitting and boarding. Generally you will only pay when users engage with your ad. 

Information about advertising with Google can be found here

Other Promotional Materials

Many Pet Caregivers create and personalize printable flyers that they post around their neighborhood. They also post unprinted, PDF versions of their flyer online. 

By navigating to your profile, and then tapping “Promote,” “Promotional Materials,” and “Download Flyers,” Pet Caregivers can choose to get an email with a PDF of a sample flyer. Feel free to personalize the flyer however you like to promote your own business!

Pet Caregiver Profile FAQ

What does it mean for my profile to be “public”?

With the newest update to Pet Caregiver profiles, you have the ability to copy the link to your profile and share it online or with family and friends! Anyone with your profile link will be able to view your profile online even if they aren’t currently on the Wag! platform. 

I don’t want my profile to be public. How do I make it private? 

You can make your profile “private” at any time. Open your walker app and navigate to “settings”, then toggle the “public profile” setting to “off”. Keep in mind that if your profile is private, Pet Parents will not be able to book you directly through your profile for a referral bonus, and you won’t have the ability to share your profile online. 

What is a catchphrase?

Your personal catchphrase is an option for you to briefly introduce who you are as a Pet Caregiver and adds a personal touch to your profile. It’s one of the first things Pet Parents will see when viewing your profile. Catchphrases have a 50 character minimum. 

Why were my profile edits rejected?

Our automatic filters have detected one of the following types of content that either include profanity or your personal information: 

  • Profane language
  • Email address
  • Phone number
  • Website 
  • Social media reference

If you think your profile edits were rejected in error, please contact customer success. Please adhere to our community guidelines (

Why is my catchphrase/bio “pending”?

If your catchphrase/bio is marked as “pending”, our automatic filters may have detected potential profanity or personal information such as your phone number or email address. If you think there is an error, please contact customer success. Please adhere to our community guidelines (

I’m an Android user and I am not able to update my profile. What should I do?

If you are getting an error when updating your profile, it may be due to a system font conflict. 

To update the font:

  • Navigate to your phone's Settings →
  • Tap "Display" →
  • Tap "Font Size and Style" →
  • Adjust font size to "default" (third dot from the left)

Once complete, try updating your profile again.

I referred a pet parent through my profile. Why didn’t I receive a referral bonus?

In order to receive a referral bonus, the Pet Parent must sign up through your profile and complete their first paid walk. 

If they have completed a paid walk and you still haven’t received the bonus, please reach out to our customer success team for support.

A Pet Parent booked me through my profile. Why did they match with a different walker?

When a Pet Parent books you through your profile, you will be added to their preferred walker list. This gives you, and other preferred walkers for that Pet Parent, first priority for services where the pet parent specifies “try preferred” as their walker preference.

The most likely reason you did not match with the Pet Parent is another pet caregiver requested for the walk before you. 

How can I promote my profile online? 

If you’d like to promote your profile online, you can copy your profile link from within the walker app. Click “promote”, then “copy link to my profile”. You can post your link online, or you can send it directly to friends via SMS, email, and more! Click here for more info.

How do I increase my profile strength?

For info on profile strength, click here.

Available Service Filters

What notifications should I expect to receive from Wag!?

Wag! sends push notifications for services available near you, when you’ve received a tip, and promotions from the Marketing Team. SMS notifications are sent when you’ve booked a service, when you’re late for a service, and as confirmation that a cancellation has been submitted. 

How do available service notifications work? 

When a schedule is requested by a Pet Parent, the service enters the feed and Wag! sends an initial batch of notifications to Pet Caregivers who are preferred for the service. After a couple minutes, if the schedule is still unfilled, a second batch of notifications is sent to the Pet Caregivers who are closest to the service location (based on the PCG’s Available Service Filter location settings). Next, if the service is still unfilled, an additional batch of notifications is sent to Pet Caregivers in the area, selected based on distance from service. This process continues until the service is filled.

Why are my notifications delayed?

The Wag! system sends out notifications in real time. However, due to circumstances beyond our control such as carrier issues and signal strength there may be times notifications are delayed in getting to you. Make sure you have good signal strength. Delays in notifications may also occur on a device that is connected to WiFi. 

Why am I not receiving push notifications?

  • You are logged in to more than one device (Note: The most recently logged into device will receive the notifications.) Log out, then back in on the device you’d like to receive notifications on to reset your device token.
  • There is low or no service availability in your area. This typically means you will also not see any services in your available service feed, either. 
  • Your Walker App notification settings are set to “off.” Update your notification settings on the Available Service Filters screen. 
  • Your phone's settings for push notifications are set to “off” or are disabled for the Wag! Walker app. Allow notifications from Wag! Walker in your device settings. 

Why am I not receiving text notifications? 

As of January 2020, Wag! has discontinued SMS notifications for available walks and will be exclusively sending push notifications for these alerts. A few other reasons you could no longer be receiving text notifications include: 

  • Your notification settings are set to “off.” 
  • You blocked text notifications. Text the word "START" to 240-06 re-enable text messages from Wag!.

How do I update my notification settings? 

You can update what services you’d like to receive notifications about in your Available Service Filters, located in the top right corner of the Home screen. From here, you can turn off notifications completely, set your location and the distance from which you’d like to be notified of a service, adjust start times, and select service types. 

How do I update or add an address?

  • Tap on the Available Service Filters icon in the top right corner of the Home screen →
  • Tap “Services Near” →
  • Tap “+” in the bottom right corner (Android) or “+ Add Location” (iOS) →
  • Name the location and enter the address (note: all location names must be unique) →
  • Tap "Save." To edit an address, tap the green pencil icon next to the location you wish to edit (Android) / tap “Edit” under the address (iOS).

How do I turn off push notifications?

  • Tap on the Available Service Filters icon in the top right corner of the Home screen →
  • Set the Notification Alerts toggle to “off” →
  • Tap “Save”

How do I turn off text notifications?

To opt-out of text message notifications from Wag!, text “STOP” to 240-06. If you’d like to turn text notifications back on, text “START” to 240-06.

Why don’t I see any available services?

There may not be any services available in your area, or your available service filters may be too narrow. Try expanding your filters, and refreshing the service feed by pulling down on the screen then releasing.

Why am I not being accepted for services?

If you tap a push notification for an available service and the walk is not featured in your Available Service Feed or you were able to opt-in and were not approved, the service was unfortunately taken by another Pet Caregiver.

Report a Pet Parent Review

How do I report a review?

Wag! is committed to providing an open forum for both Pet Parents and Pet Caregivers to offer feedback about their experience. Reviews will not be removed unless they violate the Wag! Community Guidelines. As the business owner, you are empowered to reach out to the Pet Parent regarding any review utilizing the tools within the Wag! App.

Reviews left by Pet Parents can be reported for removal only if they violate the Wag! Community Guidelines. If you believe a review violates the Wag! Community Guidelines, please submit this form.

Promoting your Business on craigslist

With Promote with craigslist, it's easier than ever to spread the word about your Wag! pet care business. When you post your personalized listing, Pet Parents in your area can sign up through your profile and book you directly!

The Promote with craigslist feature generates custom HTML which is then used to format your post, crafted from information already on your Wag! profile. All you have to do is copy and paste that HTML into your craigslist listing, and you're ready to post!

Generating your Personalized craigslist Ad

  • Open the Main Menu from the top left of the Home Screen →
  • Tap "Promote" →
  • Tap "Generate craigslist Ad" →
  • Tap "Create my ad"

You'll receive an email with your custom HTML and next steps. If you did not receive an email, please check your junk / spam folders.


Posting on craigslist

  • Navigate to and select your city →
  • Select "Service offered," then choose "pet services" →
  • Sign in or create a craigslist account →
  • Create your posting title. craigslist recommends keeping your title simple and concise, and to use keywords (Ex. "Local Dog Walker & Sitter in San Francisco") →
  • Copy and paste the HTML from Wag!'s email into the description box →
  • Add your city & postal code, contact info →
  • Tap "Post" or "Submit"